1. What are cookies?
A cookie is a small text file that is sent from a website and stored on your computer or mobile device by your web browser when you are browsing the website. It may record your browsing activities and preferences on the website. When you visit the website again, the cookie enables the website to recognize your browser to ensure you a better browsing experience.
Like most websites, we use both first-party cookies set by us and third-party cookies set by third parties we work with (such as Google and Facebook), for several reasons, such as making our website to work properly and easier to use, providing the best possible user experience, improving the performance of our website, providing richer features, and also for analytical and marketing purposes as detailed below.
3. What types of cookies do we use?
Functionally, there are mainly four types of cookies operating on our website:
3.1 Strictly necessary cookies
These are essential cookies that we need to ensure our website function properly and to provide you with services available on our website. Some of these cookies will be deleted when you finish browsing our website.
You can set your browser to block these cookies or prompt you before using these cookies, but this will disable some functions and features of our website.
3.2 Performance cookies
The performance cookies only collect statistical information about visitors' usage of our website, such as how many people have visited our website, how they reached our website, how they move around our website, how long they spend on our website, and which pages they look at. With this information, we can improve our website's performance accordingly and continuously.
For example, we use Google Analytics to track visitors' movements on our website. Please note that these cookies only gather aggregated data and do not allow us to identify you individually. We also use other tracking technologies, similar in function to Google Analytics, to collect data about the usage of our website to understand and boost the website performance.
3.3 Functional cookies
We use these cookies to provide you with some functions that you can use on our website to optimize your site experience. For example, we use functional cookies related to
ShareThis, a platform that makes it possible for you to share pages and content of our website across the social networks including Facebook, Twitter, and Pinterest. These cookies also let us know how many clicks and shares our pages get so that we can understand the performance of our pages and thus provide you with more engaging content.
Functional cookies might be set by us or third parties. Refusing these cookies may stop you from using some of the functions of our website.
3.4 Marketing cookies
These cookies are able to track the visitor's activities on our website, including the pages they have browsed and the links they have clicked. Using marketing cookies, we work with our advertising partners including Google and Facebook to display relevant advertisements elsewhere on the internet based on your previous visits to our website.
For instance, cookies associated with Google Remarketing enables us to tailor our marketing information about our products and services to your interests. You may find our personalized advertisements on the search result pages of Google, and partner websites of Google's Advertising Network. These hand-picked advertisements are displayed to you based on the pages and content you have viewed on our website.
If you disable these cookies, you will see advertisements less relevant to your interests.
4. How can you control cookies?
You can also review and control certain types of information we share with certain marketing service providers of ours, such as Google, by visiting the websites that allow you to opt out of personalized advertising delivered by certain advertising networks, such as the Network Advertising Initiative website.
Moreover, most advertising networks provide you with a way to opt out of personalized advertising. For example, you can opt out of Google's personalized advertising by setting your preferences on the Google ads settings page.
Please note that with this opt out setting, you will still see generic advertisements that are less relevant to your interests by Google's policy.
6. Keep up with this policy
This cookies policy was last updated in May 2020.